Few steps of the transformational journey of Airbank (now Friday Finance), a dynamic fintech company. Our goal was to redefine banking for businesses, providing comprehensive financial overviews and empowering cash flow management.
Targeting businesses of all sizes, Airbank offers refined solutions for seamless financial management. We aimed to simplify banking tasks, enhance financial well-being, and build trust with the intuitive platform.
Through ongoing one-on-one sessions, our dedicated user researcher diligently conducted research and discovery to uncover potential issues. These sessions served as a valuable platform for gathering valuable insights and feedback from users, enabling us to identify and address key pain points effectively.
In Airbank's visual design, color differentiation for colorblind users was problematic. The original green and orange colors were difficult to distinguish. To improve accessibility, blue and red were proposed as new colors. This enhances visibility and ensures an inclusive user experience.
Due to changes in project requirements and rebranding, the overall design envisioned for the project was not implemented. While the initial design showcased promising elements, the evolving nature of the project necessitated adjustments to align with the new direction.
Friday Finance - former Airbank